Pool Chemicals: Pool Shock

What does “Shocking” a swimming pool mean, and why is it necessary? Pool shock is a granular pool chemical, which should be added to your swimming pool at least once each week. You should shock more frequently if the pool is used heavily, after you receive large amounts of rain, or during extended periods of hot, sunny weather. The chlorine tablets or granular chlorine that you constantly dissolve into your pool water seeks out and combines with bacteria and other organics on a molecular level, to neutralize these harmful contaminants. In the process of killing these harmful contaminants the chlorine becomes inactive, and the chlorine and bacteria that have combined together is called “Combined Chlorine”. The combined chlorine must be removed from the swimming pool to keep your pool water safe and clean. The combined chlorine is removed by “Shocking” the swimming pool. Super chlorinating or “Shocking” means drastically raising the chlorine level of the swimming pool for a short time, to a high enough level that the combined chlorine is oxidized and burnt off. Pool removal Sydney services is reasonably best offer that you can get.

Which Shock should you use? There seems to be a very wide selection of swimming pool shock on the market, and each pool supply distributor works hard to make their product seem a step above the rest. When all of the products are compared side by the side, the only real difference on the labels is the concentration of the active ingredients in the product. The standard pool shock that most pool owners use has the active ingredient Calcium Hypochlorite. You should expect the label to read 65% Calcium Hypochlorite. Another more concentrated version of the pool shock may have as much as 75% Calcium Hypochlorite. Some manufacturers advertise a Calcium Hypochlorite based shock product, which allows you to swim in the pool shortly after adding it. Upon examining the label you will notice that the concentration of Calcium Hypochlorite is only around 47%. Although you can swim shortly after using this type of shock product, the lower concentration of Calcium Hypochlorite may not be enough to effectively destroy bacteria and harmful contaminants in your pool. Another chlorine based shock product that most pool supply distributors offer is commonly referred to as “Lithium Shock”. Rather than the active ingredient Calcium Hypochlorite that is found in common Pool Shock, Lithium Shock contains Lithium Hypochlorite. Lithium shock uses lithium as a filler instead of the calcium, which allows this product to dissolve in water much quicker and does not affect the calcium hardness level of the swimming pool. Although Lithium Shock is superior to the common Calcium Hypochlorite based pool shock, this product is not used by most pool owners due to the higher cost. In addition to the chlorine based pool shock, you will find a product called Chlorine-Free Pool Shock.

This revolutionary pool chemical performs the same task of oxidizing bacteria and organics in your swimming pool water, but it does not contain chlorine or chemicals that are harsh on swimmers eyes and skin. Chlorine-Free pool shock performs just as well as a chlorine based swimming pool shock by using the active ingredient Potassium Monopersulfate. Chlorine free pool shock uses a unique chemical process to destroy bacteria, instead of raising the chlorine level of water to dangerous levels. You can actually swim in the pool only one hour after using Chlorine-Free Shock. Chlorine based pool shock (Calcium Hypochlorite) has a high pH, and will naturally raise the pH level of your swimming pool water, in addition to changing your chlorine level. Chlorine free shock has a neutral pH, and will not affect any of your pool chemical levels. Chlorine-free shock is also superior to chlorine based pool shock for normal weekly shocking because of the inert ingredients and fillers that are used in the product. Each time chlorine based (Calcium-Hypochlorite) swimming pool Shock is added to your water, you are adding calcium to the pool. This may eventually raise the calcium hardness level of the water, causing cloudiness or scaling along the water line. Chlorine based swimming pool shock should always be kept on hand, because it is the ONLY pool chemical that will kill algae after algae has grown in the pool. If your water chemistry is properly maintained, and you shock your swimming pool at least once a week, you will never see algae or experience water problems of any kind!

Don’t use Liquid Shock! Another type of shock that is widely available at any local pool store, hardware store and many grocery stores is liquid chlorine. This liquid chlorine is commonly used as shock, and used in place of chlorine tablets. Many pool owners believe this liquid chlorine is all they need to properly maintain a swimming pool, and unfortunately this is incorrect. Liquid chlorine is very inefficient and costly compared to properly maintaining a swimming pool using chlorine tablets and a weekly shock treatment. Liquid shock may seem easier to use than the granular shock for some pool owners because you simply walk up to the pool and dump the liquid in. The problem is that after you dump the hazardous liquid in your pool, you have to dispose of all the empty plastic bottles with the dangerous chemical residue inside. Granular pool shock is packaged in small, easy to use 1 lb. bags. If any children have access to the area where pool chemicals are stored it will be far easier to have an accident involving full or empty bottles of liquid chlorine, than an accident with bags of granular pool shock. Granular Pool Shock is rated at a minimum of 47% available chlorine and available in concentrations up to 75%. If you look at the label on a bottle of liquid chlorine it will say that it is ONLY 10% sodium Hypochlorite (chlorine)!! This means you are paying for 90% salt water with every bottle you buy. The dosage for a standard granular pool shock is 1 lb. per 10,000 gallons of pool water. If you are currently using a liquid shock, you should compare the cost of a dose of liquid shock to the cost of a dose of granular pool shock. You will find that granular pool shock can offer you a considerable savings.

Instructions for “shocking” a swimming pool: Now that you know why you need to shock your pool and which pool shock product to use, the next question is how do you shock your pool. Before any pool shock is added to your swimming pool water the chemical must first be pre-dissolved in a bucket of water. All forms of pool shock are granular, and should dissolve relatively quickly. The first step is to fill a 5-gallon bucket with water from the pool and slowly pour the granular pool shock into the bucket of water (NEVER add water to a chemical, always add chemicals to water). Stir the bucket well and agitate the water for one minute or more to dissolve the pool shock. With the filtration system running, slowly pour the bucket of dissolved shock directly in front of the return line fitting. You will see the dissolved shock water being carried out into the pool by the jet of water coming from the return line. Pour slow enough that all of the water pouring from the bucket is carried out into the pool, and does not settle to the pool floor. When you near the bottom of the bucket (down to about 1/4 left in the bucket) you should fill the bucket back up with pool water and stir it again for one minute or more. There will be shock granules at the bottom of the bucket, which did not dissolve the first time. If you have a vinyl liner in your swimming pool you cannot allow un-dissolved pool shock to settle to the floor, because this may bleach or stain your pool liner.

Please visit http://www.InTheSwim.com for a complete selection of algae treatment chemicals and quality pool supplies.

Article Source: http://EzineArticles.com/expert/Brian_Barker/18714

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HVAC Do’s And Don’ts For The Average Person

Having a solid HVAC system helps keep your home remain comfortable regardless of the weather outside. While many homes come with these systems in place, you may need to upgrade or replace it at some point. Knowing what you time and money. Emergencybrisbaneelectrician.com.au leading electrician Brisbane Southside and experienced electricians in Brisbane that will help your home or business to run efficiently and safely.

If your HVAC doesn’t seem to be working properly, look around your home before calling in people to help. This will help the repairman determine where the problem is and how to fix it.

Know what work you need before you hire a contractor. It will be hard for an HVAC contractor to give you with an estimate on the phone without knowing what your current system. It will be more hard if you over the phone without the information readily available.

Clean your condenser’s fan blades and coils each spring to ensure that your condenser fan operates at it’s best. Clean the outside of your condenser as well.

Turn it off first so nothing moves. Then, take the grill off, pull the blades out, and begin cleaning the unit and them gently.

Don’t let grass clippings on your outside unit. Aim your grass cuttings in a direction from your unit.This also applies when you are taking care of the leaves in the yard.

Be sure to have twice annual HVAC unit in your home checked about two times every year. This should be checked often for debris and the spring.

Look for calculators online to help you determine the size of unit is necessary for your room or home. Look in the manual to determine the manufacturer website for air conditioners.

Companies that are well established have track records that haven’t been. It is always risky to hire a long history.

There are a number of great sites out there that give people the opportunity to leave comments about the service they were treated by services. This works both in finding those you want to hire and also with and those that you don’t want to work with.

Contractors determine their own fee levels, so make sure you get quotes from several contractors before you make any hiring decision. You will be likely to save some cash simply by doing your homework. You want to get quotes from at least a handful of contractors in order to know what reasonable rates are.

Do you want to buy a new cooling system? You will need to think about a few things into account. Systems have ratings according to how large an area they can effectively heat or cool. You are better off purchasing a bigger unit rather than purchasing one that is a smaller one.

Check for duct leaks if your unit seems to not up to snuff. When the leaks are repaired, the tests will pay for themselves.

Figure out the direction your home faces in order to make your HVAC system can work better. The less heat, the fewer occasions you have to use your air conditioner.

If the HVAC unit makes a clicking noise, immediately start looking for any obstructions. Often the issue is some sort of debris that’s hitting fans in your cooling system. Take a look for yourself before calling a service technician.

Make sure they have tight seals to keep air inside. You can get these tested at little to no charge by a professional to test them all for you and often this testing is free.

Pick an HVAC companies that know what they’re doing and can work quickly. The best companies will ensure that their technicians working honestly and on time. The technicians need to also be able to diagnose problems in your HVAC unit quickly. Once they know what’s wrong, fixing it should be quick and easy.

If it must be in a corner, try buying a unit that lets you change its air flow direction away from your wall.

Cover your condenser when the winter. This helps the condenser last longer when you’re not in use. Use the fan instead to avoid putting strain on the unit.

Always check any references that are given to you by an HVAC contractor.

This will help you to figure out how many BTUs the BTU your system needs to have to keep a home comfortable.

Consider have a programmable thermostat. This sort of device will save you a lot of money in terms of energy because it allows your bills as it constantly adjusts your settings to ensure optimal performance.

These types of units meet strict guidelines for efficiency. The standards are set forth by the United States. They are called the environment and human health. Taking the time to look into these units may help you save a significant amount of money.

Keep your HVAC system operating efficiently and enjoy clean air by cleaning the heating ducts. Look at the ducts to make sure there is nothing wrong with them.Damaged ducts could increase your electric bill.

Make sure that your owner’s manual is handy when you use the unit. The manual will help you out if you’re dealing with problems.

Be sure to ask for written from an HVAC estimates.You need to get these estimates written. There are quite a few jobs that require you have to get written estimates of the cost. This procedure helps you get great service. Compare various elements of the deals that you receive.

Not only is an HVAC unit a fantastic investment, it can ensure your home is comfortable inside regardless of the weather. If you ever do need to look into a new HVAC system, remember the tips that you read here. They will help you to make an educated buying decision and end up with a system you are happy with.

How to Choose the Best LED Light Bulb for Any Room in Your Home

Every room in your home is different.

You likely have heard that sunlight gives us energy, but did you know that light bulbs work in a similar way? Bulbs that emit blue light waves produce serotonin, which makes us focused, awake, and alert. Bulbs that don’t emit blue light waves allow for our brain to produce melatonin, which makes us relaxed, drowsy, and ready for a good nights sleep. Electrical wiring has changed through the years, and the demand for 24 hr electricians Melbourne in our home has skyrocketed.

  • Lower temperature bulbs produce warm-whites, similar to a fire, while medium temperature bulbs produce neutral-whites, and higher temperature bulbs produce cool-whites or mimic daylight.
  • It is also a common misconception that the brightness of a light bulb is measured in Watts. Watts actually measure energy usage, while Lumens measure brightness.

LED Lighting for Bedroom Use

In our bedrooms, most of us want the atmosphere to be relaxed, calm, and peaceful. Avoiding blue light waves in the bedroom will keep your circadian rhythm from confusing the light in your bedroom with the natural light outside. This allows your brain to produce the melatonin needed for a comfortable sleep. Are you a nighttime reader? If you have a bedside reading lamp or plan on buying one, soft blue or neutral tones are better for reading specific fixtures, since the cool-white color creates a high contrast with the page.

LED Lighting for Home Office Use

When lighting a home office, we want to make sure that the lights are maximizing our ability to be productive in the space provided. Putting cool-white lights in the office that mimic daylight will increase serotonin production keeping you focused, alert, and energized. Make sure to choose a place that won’t create unwanted glares on your computer screen. You may also want to consider LED Desk Lamps which offer great task lighting and the ability to switch color temperature on demand.

LED Lighting for Living Room Use

The living room is a popular place to seat guests, entertain, or just kick back and relax. Whether you are watching a movie, or chatting with friends, it is important to have a mix of light sources in the living room in order to adapt to whatever the occasion may be. Like in the bedroom, it is good to avoid bright, blue-light emitting lamps that create serotonin and give us energy. Adjustable spotlight lamps can be pointed at the walls to illuminate artwork, family photos, or simply to reduce glare on the TV. Positioning spotlight lamps at walls or ceilings is also a great way to eliminate unwanted shadows. New LED 3-Way lamps can be used in all three way table lamps you may have in your living room.

LED Lighting for Dining Room Use

When eating a nice meal with the family or guests, we don’t want the lighting to be overly bright and obnoxious, and we certainly don’t want it to be so dim that we’re dozing off. Whether it’s an afternoon brunch or a late dinner, a dimmable overhead fixtures allow for that perfect brightness at any time of day. We recommend soft to neutral tones for the dining room that create the perfect ambiance. Also, consider LED bulbs for chandelier fixtures that are commonly used in a dining room, LED chandelier bulbs now offer beautiful color and light output.

LED Lighting for Kitchen Use

The kitchen is in essence a workspace. Many of us start our mornings in the kitchen, so those blue-light emitting bulbs over the counters will help make us alert and awake while prepping breakfast. If you also have a table in your kitchen, a dimmable overhead fixture with a warmer color temperature can create a nice ambiance to balance out the brighter blue lights over the kitchen counters. Learn more that kitchens also can take advantage of recessed overhead lighting which can benefit from LED BR Bulbs or Recessed Retrofit Kits.

LED Lighting for Bathroom Use

Before we go to school or work, most of us get ready by looking in the bathroom mirror. Ideally, we want the lighting to come from around the mirror rather than on the ceiling. Using bright lights will ensure we don’t miss a spot shaving or mess up our makeup. Since many of us start the day with a shower, putting a high output surface mount retrofit fixture in the shower fixture is a great way to start waking up before tackling the day ahead. Use larger globe style bulbs to illuminate common fixtures places above and or around the mirror.

Electricity 101: What is a Circuit Breaker?

In this age of convenience and impatience, we expect a lot from our technology. One of the most important expectations, especially for the younger generation, is that our technology be intuitive. Young people don’t want to spend their time reading manuals and using diagrams and dictionaries. They want immediate satisfaction, which means that often, although someone might be able to use a device, they don’t actually know what it is or how it works. For example, what is a circuit breaker? I’m sure many of you know, but for the rest, let’s take a moment to look at that old switchboard device hiding in your basement. Electrician 24 hours Melbourne working and risking their lives to fix the issue in your electricity they should get enough pay for this.

What is a Circuit Breaker?

What? A circuit breaker is a safety mechanism that automatically stops the flow of an unsafe current in an electric circuit.

Why? If there is an overload or a short circuit, the circuit breaker protects the electrical circuit from damage.

How? If there is a problem with the current, the circuit breaker trips, cuts off power, and will not allow electricity to pass through again until the problem is fixed.

So almost like a security gate at the airport, a circuit breaker (the security guard or gate) spots potentially damaging currents (passengers) and won’t allow them to pass through until the problem is solved (by airport security). That’s why sometimes, during a thunderstorm, you might have to reset your circuit breaker. The current is too dangerous and to protect your house, the circuit breaker cuts off electricity. To reset your circuit breaker, all you have to do is turn off the offending switch (or all of them) and then turn it back on. However, it’s important that you know what caused the problem before you reset your electricity. If the problem was caused by a faulty appliance, just resetting the circuit breaker won’t be enough. It will either “trip” the circuit breaker again or possibly spark and cause a fire.

Now that we’ve answered the question what is a circuit breaker, let’s dig into the details a little.

The circuit breaker is made up of basic switches that connect to either a bimetallic strip or an electromagnet. The hot wire in the circuit connects to both ends of the switch. So when you turn on a switch, electricity is able to flow through the electromagnet and out the terminal, and when you turn it off, the current is stopped. The flowing electricity magnetizes the electromagnet (or bimetallic strip); high currents produce high levels of magnetic force and low currents produce low levels of magnetic force. If the current reaches an unsafe level, the electromagnet pulls down a metal lever connected to the switch and the electricity shuts off.

In your house, you have a central circuit breaker panel. If you don’t know where it is, check the basement or a closet. It features about a dozen circuit breaker switches connected to a central panel. The switches lead to various circuits in the house (for example, living room outlets, kitchen appliances, downstairs lighting). Some very large appliances like central A/C systems and refrigerators have their own circuit and won’t be connected to the circuit breaker. Take note if you ever suddenly lose electricity, this is where you’ll need to go.

Now that you can answer the question what is a circuit breaker, I hope you’ll be more comfortable using it in the case of a thunderstorm or another emergency. However, always remember that circuit breakers can be dangerous and if you don’t know what you’re doing (or what caused a malfunction), it is best to call a skilled electrician for help.

What Does a Circuit Breaker Do?

An essential safety feature in your home, circuit breakers circumnavigate electrical injuries and fires. What does a circuit breaker do? A mystery to most, these electrically-powered marvels detect and stop excess current in its tracks. They typically trip when there is an overloaded or short circuit, cutting off current to the problem line until the issue can be safely addressed. When an appliance or light fixture suddenly goes dead, it is very likely that a circuit breaker has tripped and interrupted the power flowing to the electrical circuit don’t fixed it yourself but contact a electrician Melbourne CBD.

How Does a Circuit Breaker Work?

Your home’s electrical service panel contains a series of lever-operated circuit breakers that control protect the circuits. Each circuit breaker is designed to ‘trip,’ or shut itself off, at predetermined amperage loads, hence the different size breakers in the box. To protect your home and family against fire and electrical injury, if this limit is reached, the act of the breaker tripping opens the circuit and prevents the flow of current to that particular electrical line or circuit.

Most Common Reasons Circuit Breakers Trip:

  • An overloaded circuit, such as a battle of the dueling hair dryers between mother and daughter, or your annual Christmas light show.
  • A short circuit, such as a wiring issue within an appliance that results in excess current being pulled.
  • A ground fault, which typically occurs in high moisture such as the kitchen and bath, and the reason GFCIs are required by current electrical code for your protection.

Where Can I Find Circuit Breakers in My Home?

Circuit breakers are found in your home’s breaker box. Breaker boxes are typically found in the garage, basement, hall, utility or storage rooms. If you’re having difficulty locating your breaker box, look for the electric meter outside your home. This is usually close to your breaker box for safety/distribution. While you’re searching basement or storage areas for your circuit breaker, consider taking the time to turn your storage game up a notch!

How to Reset A Circuit Breaker

If you lose power to an outlet or area of your home, a circuit breaker may have been tripped. Once you find your breaker box, resetting the circuit breaker is easy. Open the door to the breaker box and look for the toggles. (They look like blocky light switches mounted sideways.) Most should be pointing toward the panel center, indicating the ON position. Toggles pointing away from the panel center are OFF. Toggles in an in-between position are the one(s) which have tripped. You must turn the breaker OFF before turning it ON again, or it will not reset.

If it trips again right away, turn it off without resetting it, close the panel door, and consult a professional electrician for investigation/advisement.

Repeat Offender?

If your home has a circuit breaker that repeatedly trips, it is important to understand the reason why to prevent it from happening again, and safeguard against electrical fire and injury. In rare cases, the breaker itself could be damaged, or you may unknowing have a damaged/malfunctioning appliance or problem in the circuit itself, such as too many items on one breaker (otherwise known as circuit overload). Take note if a circuit breaker repeatedly trips, or you see charred breakers, notice a burning smell or see signs of fire, turn off the main breaker to your panel and contact and electrical professional immediately. And when it comes to your breaker box, if you’re are unsure of anything, don’t mess with it. Seek professional guidance.

Frequently tripping breakers tripping you up? Stop flip-flopping around. Ensure the safety of your home and family with the help of Mr. Electric today.

Want more great information? Molly Maid, a Neighborly company, has a great blog about while you’re down in the basement checking out your circuit breaker, consider taking your storage game up a notch!

How does a Circuit Breaker work?

Now since Nasir did let us know that a circuit breaker is used as a safety device in the circuit, as it prevents an excessively large amount of current from flowing into the internal circuitry, let us have a look at the internal working of a circuit breaker with the next part of his tutorial “How does a Circuit Breaker work?”. If you’re dealing with an electrical scare, electrical failures or overloaded circuits, don’t try to fix the problem yourself to be safe call our urgent electrician Melbourne.

In order to understand its functionality completely, a complete detail of its internal structure and working principle is necessary, so that one is fully aware of how it works.

How excessive current builds up in a circuit?

Understanding the working of a circuit breaker is not that a complex task. Since its working is fairly simple, and the function is even simpler to define, so let us start with the basic principle of Ohms Law.

We know that when voltage is given to some circuit, a current is produced in that path. The load to which that current has to be supplied acts as a resistive network and offers some resistance to the current path, to limit the value of the current flowing, so that it can operate safely and do not cause any damage.

Excessive current only flows in certain conditions, when one or more circuit elements fail to work or work improperly, or any of the wire gets damaged and they short circuit the path of the current such that the power wire gets short circuited with the neutral wire and hence the value of resistance decreases and a very large value of current flows through the circuit which can cause damaging or heating up of the equipment or one or more of the circuit elements.

To prevent this larger amount of current from entering the circuit ahead of its path, circuit breakers are used.

How circuit breaker stops this excessive current from flowing?

The working of a circuit breaker is more or less similar to a fuse, as far as the functionality is concerned.

But the difference lies in the fact that a fuse has to be replaced every time a large amount of current tries to flow through it, damaging its internal wire. So here lies the main advantage of a circuit breaker, that it absolutely needs no replacement.

To understand this concept, just consider its internal structure which is somewhat as follows:

It consists of an electromagnet which gets energized or de energized by the passing current. If the current flowing lies within a safe operating range, the electromagnet will not energize and the metallic lever whose one end is attached to the electromagnet and the other to the fixed contact which is further attached to the next path of the circuit, maintains its contact and the current easily flows through the circuit breaker to the external circuitry.

In case the current exceeds the safe operating range and becomes very large due to some fault in the circuit, the electromagnet will get energized and this energy will be sufficient enough to break the contact of the metallic strip from the fixed contact which is attached to the external circuit.

Take note in this way the circuit opens from this point and immediately the current path faces an infinite amount of resistance and is unable to flow ahead.

When the current decreases back, the electromagnet is de energized and the contact is maintained again and the circuit operations safely.

The Measurement of SEO Success

Those who go the distance will win the best SERP rankings and gain a much-deserved competitive edge. If you want to succeed in today’s competitive digital landscape, you must make a commitment to be better at SEO than your competitors. Most of the time SERP rankings depends on the SEO services Sydney strategy on how they formulate their daily SEO plan.

Why is SEO success so hard to measure? For starters, SEO practitioners are bombarded with a huge amount of data to analyze. With so much data, it’s often difficult to reach cut-and-dry conclusions.

Data needs to be prioritized into information that’s important for your particular website. No two businesses have the exact same strategies, goals and objectives – and neither do any two websites.

Data also needs to be “reportable”, so you can clearly explain it to managers and clients. If things get overly confusing, decision makers start getting frustrated with SEO practitioners.

Because the data can become so overwhelming, smart marketers use SEO dashboards that lay everything out into one easily-digestible view. A dashboard isn’t a cure-all, but it can make the SEO practitioner’s life much easier. Check out Cyfe’s SEO dashboard guide and cognitiveSEO’s tool for more info.

Another difficulty is that Google has developed a huge number of factors that go into the ranking process. The challenge is the fact that Google isn’t so quick to reveal what all these components even are. Yes, many of the biggest ranking factors are well known in the SEO industry. But there’s still so much that’s kept mysterious.

Also, SEO involves a diverse mix of several talents. Not only are logic and technical abilities needed to analyze SEO, but a large degree of creativity and problem-solving prowess are also necessary. Moreover, SEO is a multi-team effort. It often requires input from branding teams, marketing, web development, content specialists, and more.

But certainly, one of the most challenging aspects of implementing and measuring SEO is the fact that Google changes its algorithms constantly. The strategies and measurements we undertake today might very well have to be tweaked and adjusted tomorrow. In the world of SEO, experience and expertise is crucial.

With all the complexity involved in SEO, it’s no wonder why inexperienced practitioners get overwhelmed almost immediately. Many in the industry want fast results so they can know on the spot whether they’re on the right track. Nonetheless, it’s crucial to get used to measuring SEO over time, with patience and an understanding of how long things can actually take.

First, it’s important to note that it sometimes takes months for search engines to update their results pages. And even when they are updated, improvements in rank usually don’t happen simultaneously across all keywords you’re targeting.

Further, smart SEO practitioners aren’t merely measuring their clients’ online performance. They also need to keep track of the performance, ebb and flow of their competitors’ SEO. Like an astronomer monitoring the movements and activities of celestial bodies, the SEO professional studies numerous time-consuming processes that simply can’t be rushed.

How does one measure something as intricate and ever-changing as SEO? It all starts with KPIs.

In measuring SEO efforts, one often gets a dramatic sense of just how much data there is to work with. It’s sometimes difficult to reach cut-and-dry conclusions and give simple, direct reports to clients or management. The solution is to know which key performance indicators (KPIs) to use, and to tie the KPIs to the objectives of the client or business.

It’s important to tie your KPIs to specific marketing goals. Your company or client has hopefully created a digital marketing plan that spells out some solid marketing objectives. These are the objectives you want to connect your KPIs to so you can accurately determine whether your SEO efforts are successful.

Here are six important key performance indicators to effectively measure SEO success.

This is a useful KPI to measure for companies aiming to acquire new customers or leads. Organic search traffic refers to website visits that originated from search engine results and not through ads. Organic search results are displayed because they are relevant to search terms, not simply because an ad was purchased and placed in the search results.

Benefits: Organic search traffic is a highly effective indicator of overall SEO success. When a website’s content includes keywords that frequently match what users are searching for, that website is likely to appear in a larger number of search engine results pages (SERPs) than competing websites.

Challenges: Among the biggest challenges with organic search efforts is the frustration that Google (as well as other search engines) constantly changes its algorithms. When updates happen unexpectedly, SEO efforts can be directly affected without warning. In your analytics, observing sudden setbacks in performance may indicate such changes.

How to measure: Using Google Analytics, open the Acquisition menu. From there, select All Traffic, then select Channels.

You’ll now be presented with a view of a website’s sources of traffic, which are sorted by channel. Select the Organic Search channel for a useful report that displays a site’s organic traffic stats.

This report is a versatile one.

Best Practices: Because of frequent changes to search engine algorithms (up to 600 changes per year for Google,) an SEO practitioner must be vigilant at all times. An important best practice is to anticipate such changes and have a keen awareness of them when using this KPI.

Keyword Ranking is how well or how poorly a website ranks in SERPs for a given search term. Measuring this KPI is effective for determining, among other things, a company’s ability to build brand awareness. The lower the keyword rank, the better. Ranking on page one – or even better, the first result on page one – has traditionally been the highest goal.

The best results are achieved by tracking this KPI continually. When keyword ranking is checked on a regular basis, you’re able to diagnose problems early on. The goal is to quickly notice things like steady declines in ranking over a period of a few weeks. If you’re paying close attention over the long haul, fewer problems will sneak up on you.

Challenges: Many factors influence keyword ranking. For any given keyword, results on Google’s page one often look different from user to user.

Google results displayed on mobile devices can be different from results shown on a computer. Results can also vary based on the searcher’s location. Further, personalization (based on a user’s past behavior) can alter what is seen on page one. For example, a website might rank higher in a searcher’s results if that user has already visited that site frequently.

How to measure: Google analytics isn’t as helpful as some SEO practitioners would like it to be as far as tracking keyword rankings. Its keyword tab (within the campaign tab) often displays the phrase “not provided.”

Instead of Google analytics, consider the rank tracker provided by cognitiveSEO. One of its advantages is that it allows SEO practitioners to track keywords at a universal level as well as at a local level. It also allows you to analyze the keyword performance of competitors.

Best Practices: While keyword rankings can help you see the positive (or not so positive) results of your SEO activities, this KPI isn’t good at explaining why your strategies are working or not. Therefore, it’s very important to use this KPI simultaneously with other metrics.

Social shares can be defined simply as the sharing of your content by social media users. While it’s generally thought that Google does not take social signals and shares into consideration when ranking SERP results, social shares are still very important to your SEO efforts.

Benefits: Tracking your social shares is beneficial because of the important impact social media plays in SEO strategies. As more people share your content with their followers, the higher the chances that more people will view it and ultimately migrate over to your website. More visits to your website means a boost in organic search ranking.

Further, social media profiles are indexable by search engines. Social posts with good rankings often have a significant number of social shares. Tweets and Facebook posts are handled as web pages, which is why a company’s social accounts often show up in SERPs along with the company website.

Challenges: While it’s true that social media profiles are indexable, it can be frustrating for some SEO practitioners to discover that not all indexable social-media pages actually get indexed. Because of the sheer number of tweets and other social content, Google can’t index all of it.

How to measure: Using Google Analytics, open the Acquisition menu. From there, select All Traffic, then select Channels. You’ll now be presented with a view of a website’s sources of traffic, which are sorted by channel. You’ll be able to view the sources of Search, Social, Direct, Referral, Email, Paid search, and “Other.”

Best Practices: When monitoring this KPI, watch for any inaccurate geographic or business information on any of your profiles. Mismatched address information, phone numbers, websites, etc.

Another important point to keep in mind as you’re monitoring your social shares is that many users share content without even reading or viewing it first. To gain visitors and traffic to your website, observe which kinds of posts actually get users to click the content along with sharing it.

Companies striving for higher sales should measure conversion rates from organic traffic. A “conversion” happens when a website visitor has been converted into a sale or a lead. “Conversion rate” is the number of visitors who have completed the action or goal you’re aiming for. The goal might be for visitors to make a purchase (if you run an ecommerce site,) or to sign up for a newsletter or opt in to an email list.

Conversion rate is expressed as a percentage. If 5 visitors out of 100 were to do what a business (or individual) wants them to do, the conversion rate would be 5%.

It’s also important to note that a “lead” can mean several things. It can be a sales qualified lead, a marketing qualified lead, or simply any person who has expressed interest by identifying themselves through a web form.

Benefits: Organic traffic generated from inbound marketing is known for producing higher conversion rates than outbound marketing (such as paid ads). Conversion rates from organic traffic are therefore a very effective KPI for gauging the success of your SEO strategies.

Challenges: A high conversion rate is a reflection of good CRO (conversion rate optimization) practices. When measuring this key performance indicator, keep in mind that SEO and CRO professionals have traditionally conflicted when working on the same project.

CRO practitioners tend to be concerned that SEO efforts might affect their work and decrease conversion rates. Conversely, SEO practitioners sometimes worry that CRO pros will negatively affect their traffic-generating web pages.

For both sides of this marketing coin the solution is to look at goals together and work side by side along the same path. The reality is that there’s no conflict between SEO and CRO when they work together for a common goal.

How to measure: Google analytics will help you measure conversion rates from organic search traffic. The first step is to establish conversion goals in Google analytics.

Then, if you know a dollar amount for a goal value, add that as well. You’ll now be ready to track your conversions.

Best Practices: Be as specific as you can when setting conversion goals. You’ll want to track the user journey from beginning to end. It helps know your micro and macro goals. A micro goal could be when a visitor lands on a specifications page for a product.

The macro goal would be going on further to purchase the product.

Once you know your micro and macro goals, you can track them in Google Analytics’ Goal Completions. You’ll then have insight on whether your website’s functionality and design are effectively facilitating your visitors’ journey all the way up to goal completion.

Useful for measuring the authority and popularity of your website, backlinks (often referred to as inbound links) are links to your website that originate from someone else’s website. Backlinks to your site can also originate from other pages on your own site.

The strategy of acquiring backlinks is important because Google’s algorithm looks at link volume to judge the importance of a website. If your site has a larger number of relevant backlinks than what your competitors have, Google will rank your site higher.

The philosophy behind this is that if a multitude of other websites are referring to your site through backlinks, then the content on your site must be useful and important. And if your site is so useful to web searchers, that’s a signal to Google to give it priority on SERPs.

Benefits: Measuring this performance indicator will go a long way in helping you rank higher. By tracking it, you’ll always know where you stand with what some in the SEO industry view as the most important ranking factor used by Google. When you know whether you’re succeeding with your backlinks, you know how much you need to improve by.

Challenges: One challenging aspect of the KPI and strategy of backlinks is that the links need to be relevant to your website. For example, backlinks from a pet supplies website wouldn’t be very relevant when linked to a car manufacturer’s website.

Also, to be effective, an SEO professional can’t merely count relevant backlinks and call it good. Backlinks should come from websites that are themselves frequently linked to.

Backlinks from websites with higher link juice are more valuable to your site than links from low link-juice sites.

How to measure: Using Google Analytics, open the Acquisition menu. From there, select All Traffic, then select Referrals. You can now look at your referral traffic, which is Google’s way of saying “backlinks.”

Best Practices: As with other KPIs, it’s very important to track your backlink volume consistently, over time. Be aware of how many new backlinks you’re gaining week by week, and compare this to how many links your competitors are gaining.

While many marketers think of click-through rates (CTRs) as being tied to pay-per-click (PPC) ads, click-through rates are also very useful in the organic search realm. Organic click-through rate is a good KPI to measure the quality of your website. If web searches like what they see, they’ll dig deeper into your site.

Benefits: This KPI is useful because it helps you determine and demonstrate exactly how effective your search engine listings are at attracting clicks. After all, no matter how high your web site is ranking on Google, it won’t be of any value unless visitors are clicking it.

Challenges: One limitation of this KPI is that organic CTRs don’t tell you anything about the quality of the clicks your listings are receiving. Are you getting clicks from visitors who have no intent to make a purchase?

Another challenge is that CTR can also be affected by the devices used by visitors. Because SERPs aren’t exactly the same on mobile devices as they are on computers, click-through rates sometimes vary between them. While web searchers using mobile will often scroll through to the bottom of page one, they typically don’t view page-two results.

Next, choose the options to display clicks, impressions, position. You’ll then want to download this data, open it in Excel, and group all keywords by rank.

Calculating the average CTR of a rank is pretty straightforward. Simply add the clicks for each position. Next, divide the total by the number of impressions. You’ll now have your website’s general CTR curve.

Best Practices: Organic click-through rate should be measured along side of other analytics. Your Conversion Rate from Organic Search Traffic is a good KPI to monitor along with your organic CTR.

If you’re out of breath after reading this post (or worse yet, discouraged,) don’t be overwhelmed! Take heart, force a smile, and accept the fact that victory never comes easy. Success and competitiveness are for those who are willing to work harder and get their hands dirtier. The bottom line here is that you can do this, and it will be worth it.

The keys to good SEO measurement are patience, dedication, and the ability to adapt to change. So get ready for the marathon, and keep your eye on the prize: measurable successes and a steep competitive edge.

Sagi is an online marketing expert and the head of SEO at InboundJunction, a premium content marketing agency based in Israel. With his technical and creative abilities, Sagi is constantly looking for the latest SEO trends and tools to formulate a winning search strategy. You can connect with him on LinkedIn and follow him on Twitter.

Written by Cornelia Cozmiuc Cornelia is a proud Digital Marketer @ cognitiveSEO. When she is not documenting for the next amazing case study, she is probably somewhere trying out a new extreme sport such as Hang Gliding. Also, she’s an avid traveler, extreme sports enthusiast, and aspiring drum singer.

Totally agree with you. SEO takes time, most people do not have the patience to wait and get overwhelmed quickly, especially inexperience one.

There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected.

DIY Ceramic Nanotechnology Paint Protection

Melbourne paint protection for vehicles is the best possible type of surface for your cars area because not just does it keep the shine of your paintwork gleaming as though it has simply left the showroom, however it is likewise self-cleaning.

The process behind it is remarkable and is based upon something from nature. It is called the lotus result given that it was found that the lotus floral has self-cleaning properties on its fallen leaves. This likewise applies to other plants such as cane, nasturtium and prickly pear. Furthermore, some bugs such as specific butterflies and dragonflies have the very same capacity.

When Was The Lotus Effect Discovered?
Experts first started to learn this sensation in 1964, and the work was additional developed by Barthlott and Ehler in 1977; it was they which initially created the term the lotus result. The fallen leaves of the lotus flower have an incredibly high water repellent residential property which is called super-hydrophobicity. When it rains, water droplets roll throughout the leaves and get dust, removing it from the surface, thus enabling the plant to remain tidy and the fallen leaves to execute their function of photosynthesis to make it possible for the plant to grow.

The higher area strain of a water droplet suggests that it has a tendency to decrease its area in an undertaking to attain a shape which is as near a round as possible. On reaching a surface area, forces of attachment reason the area to come to be wet. The surface could become partially damp or completely wet and this will depend on the liquid stress of the water droplet and the glue attributes of the surface area.

The much less of the water droplet that touches with the surface area, the higher that surface s hydrophobicity is said to be. This hydrophobicity can be assessed by the call angle of the water droplet on the area. The lesser the get in touch with angle, the reduced the hydrophobicity and vice versa. If a contact angle on a specific surface area is less than 90 levels the area is described as hydrophilic. More than 90 levels it is hydrophobic.

Some plants have a call angle of as much as 160 levels meanings that only about 2 % of the water droplet touches with the area. When it come to lotus leaves, the contact angle is as high as 170 degrees. These surfaces are stated to be super-hydrophobic. The area of a water droplet in contact with a lotus leaf might be as litlle as 0.6 %.

Exactly how Does Gunk Acquire Cleaned Off The Surface area?
When filth gets on to such an area the amount of adhesion between the dust fragment and the surface is much less compared to on many others surfaces. When a water droplet rolls across the surface the quantity of bond between the surface and the filth bit is less compared to that in between the filth bit and the droplet, so the gunk bit is picked up by the droplet and carried away resulting in automated cleansing of the surface area. This only works because of the higher level of surface stress of a water droplet and does not work in the very same means with organic solvents.
Essentially, that is just how it helps the lotus leaf. Specifically the very same principle is utilized in nano paint modern technology for car paint protection Melbourne.

Just how Does Nano Paint Protection Work For Cars?
Nano innovation has actually progressed to the point where a tough safety ceramic layer can be applied to the lacquered finished area of the vehicles paintwork when it leaves the factory. The lacquered surface is not resistant to bird droppings, UV, or chemical etching and could be conveniently damaged or scratched. When this happens the only choice is to polish off the scratch marks or swirl marks thus minimizing the density of the factory paint layer. Over time this means that ultimately a respray will certainly be required.

Many individuals will certainly utilize a wax gloss or a polymer paint sealer on the paintwork, however this still leaves the paint surface area at risk to harm from square one, bird droppings and so on, as these could pass through the polish or sealer.

Exactly what Is the Response?
The solution is to use a challenging nano paint technology coating to the surface area of the paintwork. The finish is much less at risk to damage compared to other surface layers, however also if swirl marks or many others damage need to occur the coating itself could be brightened off and re-applied. This means that the manufacturing plant paintwork will not be harmed and will preserve its density and luster.

Essentially nano modern technology copies the results found in attributes in a general means and super-hydrophobic layers have actually been made use of on man made surface areas for a substantial number of years. One such application is self-cleaning glass made use of for home windows, however they have been used in various other applications. As an example, super-hydrophobic coatings including Teflon particles have actually been made use of on clinical diagnostic slides.

The same innovation has been utilized for points as varied as roofing system floor tiles and leather furniture. It could be used on satellite television dishes, as an example, in order to lower the opportunity of rainfall fade and to counteract any kind of accumulate of ice and snow on the antenna.

It has even been used for plant growing. The Groasis Waterboxx is a gadget created for growing small plants in areas of severe drought which allows the youthful sapling to have adequate water reach its roots till the root systems go down far good enough into the ground to reach water. The Waterboxx can then be eliminated and made use of once more somewhere else. Nano modern technology allows the Waterboxx to gather dew and condensation and funnel it to the roots of the sapling also in locations of desert.

In order to shield the paintwork of your automobile and maintain that fresh from the showroom appearance with none of the hard work, nano paint protection is the response for the discriminating motorist. You will certainly never ever need to bother with scrape marks or bird droppings, and your automobile will only require a quick rinse to remove any sort of filth. It doesn’t matter whether your vehicle is brand new, or numerous years of ages; we could keep it the means it is, or restore it to the method it was.

You will certainly also manage to laugh at your neighbors washing and brightening every Sunday early morning!

Protect Your Car with Paint Protection Film

You are in the automobile suppliers showroom. You have simply agreed to buy a new auto. You are happy that you have negotiated an excellent price and you have shaken hands on the manage the salesman. He welcomes you to sit down in order to fill out the documents. Prior to he does so he begins talking to you about car paint protection Melbourne.

You re thinking Hold on. I’ve just acquired a brand new car. Why does it need its paint safeguarding? Is there glitch with it?

You may be eased to recognize that there is nothing incorrect with the paint on your shiny new automobile. Nevertheless, when you drive it from the display room it is going directly out into the Australian weather condition and, unless you have a garage area, that is where it is visiting stay until either you sell it, or it comes to the end of its life. Securing automobile paint on new vehicles is merely sound judgment.

Why Does My Car Required Security From The Weather condition?
There are two or three points that endure could do to your car s paint. The ultra violet rays of the sunlight can trigger oxidation and early fading of the paint in a similar fashion to the harm they could do to your skin. The sun in Australia could obtain exceptionally warm and, as compared to a gloomy nation like Germany, as an example, radiates for a lot more hrs yearly.

Acid rainfall will additionally have an effect on the paint surface area. A hailstorm could do damage also. If you live near the coastline, you will certainly usually locate on a gusty day that the auto is covered with salt which has been blown off the sea. If you park near the water s advantage your automobile could obtain covered in sea spray.

OK, I Can View That. Anything Else?
There most certainly is. Birds. An easy bird going down could induce damage to your paintwork within a concern of a couple of days. Without going into as well graphic organic detail, bird droppings originate from the digestion system of birds and usually have higher amounts of acid which, naturally, will certainly damage the paint. Really often, you could simply not observe bird droppings, or you might discover them and think to on your own that you will certainly clean them off at the weekend break through which time the harm may have been done.

If all that wasn’t sufficient there is then the little matter of damages induced by debris rocks, grit and more- regurgitated by many others cars on the road. It isn t an issue of probably your paint will get ruined, it is simply a question of when. A massive variety of windscreens are damaged by flying objects each year, yet much more stones will strike the front of the auto. You might be unfortunate and get your very first paint chip a mile from the showroom!

Why Else Should I Purchase Paint Protection?
Shielding vehicle paint on brand-new vehicles adheres to the well held theory that deterrence is better than treatment. There are a number of benefits, not the least which is that an automobile with perfect paintwork is going to bring a much better price when it concerns time for offering it on and purchasing a new one.

One more perk is that, while you still have it, your auto looks in showroom condition all the time due to the fact that it IS in display room health condition. In fact, it is in much better than showroom health condition. However, even a more mature automobile could be changed into a thing of beauty when given a new lease of life with paint protection.

Any Other Advantages
There definitely are. With a good paint protection on your auto you will discover that it is much easier to wash, since gunk and grime will remove much more easily, along with lifeless flies, moths, and more, hence conserving you time. One more advantage is that there is not any sort of requirement for polishing.

Why Shouldn’t I Merely Use Wax? It Would Be Far Cheaper

There is absolutely no question that wax will certainly provide your brand-new vehicle a great sparkle. Nevertheless, auto wax is called that because it is largely made up of wax. As every person recognizes, wax melts in heat. The hotter it acquires, the faster the wax thaws. Under the very hot Australian sunlight the wax is visiting thaw earlier rather than later, therefores that it will certainly lose sparkle and lean to trapping dirt and various other pollutants.

Wax will at some point wash off your car leaving the area of the paint vulnerable. Some vehicle waxes can actually remove the leading layer of paint and it is also to keep in mind that your car has a restricted number of paint layers.

Can I Use Paint Protection Products Myself?

In most cases you can. However, as with several points in life, you are much better off acquiring the job done properly. To start with, if you use paint protection yourself you will certainly not obtain any sort of guarantee for the basic reason that the supplier of the product you are utilizing doesn t recognize whether you will use it properly.

One quite popular maker that gives a warranty on the product particularly mentions that their product has to be applied by an accredited installer or their guarantee is void.

Many expert bodywork specifying companies will offer you a guarantee for the work that they do. This succeeded t extend to points such as crashes or damages created by physical effect of rocks, etc.

The Automobile I Am Purchasing Has a 10 years Guarantee On The Paintwork.

It might well have. You ought to inspect out the small print. The paint itself could have a guarantee, yet if you review the owners manual you will certainly probably view that it is a disorder that the paint is shielded by waxing at regular periods! It is also remarkably unlikely that this would certainly cover marks from acid or bird droppings, and from chips triggered by rocks regurgitated by various other cars.

Merely Inform Me The Benefits of Paint Protection Again.
Sure. Just what you are acquiring is an automobile that is going to look in much better compared to showroom condition all the while you own it. You won t have to wax or brighten it. Washing is quicker and simpler. When you come to sell it you will certainly acquire a much better cost for it due to the fact that it still looks ideal. You couldn’t really request far more from any item.

Clueless About Auto Repair? Read This Article

Your car is a huge investment you should take good care of it.Maybe you don’t know much about cars and their repair. This article is intended to help provide a little more confidence in your abilities and teach you the place to start. Carnauba wax is the preferred car wax of collectors and concours enthusiasts because it creates a rich, warm glow.

Never underestimate the value of keeping an emergency kit handy. You should put together a kit that includes the tools you need to change a tire, add gas or charge the battery.

Ask many questions you may have regarding your vehicle. Preventing vehicle issues is a valuable skill to save money annually.

Ask mechanics if they have worked on the same make and model of car before contracting with them. If the answer is yes, then they are likely aware of just what repairs need to performed in order to have your car operating well again.

Wash your car often so you can prevent rust from becoming a problem. All cars eventually succumb to rust, but the process can be delayed considerably by washing off any chemicals or salt immediately. Use a good wax to protect your paint jobs as much as possible.

Referrals are your best best when searching for finding an auto mechanic. Ask around for their recommendations. You can gain information about prices and value that way. People can tell you know what type of experience they had and if the mechanic was honest or not.

Look at the reviews online for body shops in your area. This will also allow you to know what the public thinks of how they handle customers and their skill in solving any problem you may encounter. You can use the information to find an auto repair shop that you are comfortable spending your money at.

Don’t leave anything of value in your car while you’re having it repaired. Mechanics might have to empty the inside of your vehicle and they cannot be held responsible if you discover something missing. You want to remove all the items from your trunk also.

Make sure the mechanic you hire knows about your particular car.If you cannot be sure, consider having a dealer repair your vehicle.

A spare tire and a jack need to be in case of the time. Many new cars have them. You would hate to be stuck somewhere you don’t know and be forced to spend money on a tow. It will be quicker and less costly when you do it on your own.

Speak with friends and family about auto shop recommendations before you pick a shop. You may get some great recommendations from your friends and family that make your search easier. You should still always do your research however. At least try to find some online reviews of those recommendations.

The ignition cannot hold the weight of your keychain can cause problems for your ignition.If your key begins sticking, take off some of the charms!

Just because the days are colder doesn’t mean you should quit washing your vehicle. Winter can ruin the quality of your car becomes most damaged. Salt and sand lead to rust spots and other flaws.

A dealer isn’t your only option when car repairs are necessary. There are a variety of mechanics all over the place. Find a mechanic who is certified and stick with them.

Take pictures of your car prior to bringing it into any shop. Some shops strip vehicles and resell them. You need to be able to document the vehicle in case you experience this terrible thing.

Check to see that your mechanic has all of the needed certifications. You might want to see if they have received approval from the ASE. You can expect quality results from someone who has been approved by this certification.

Some shops may replace your tired with older ones. They do this to make a quick buck from your lack of knowledge. Mark your tires before you drop your car to an auto shop. If the chalk isn’t present when you get the car, you’ve been taken advantage of.

Bleed your brakes after your car on a test drive. Test for any leaks to be sure the fluid won’t run out. You can test drive your car safely on low-traffic roads. Start out slowly to be certain you’ve made a good repair is done well before risking higher speeds.

Pay attention to any sounds you hear when starting your car is making. Noises can be a problem.

Always ask plenty of questions when dealing with your mechanic. How much time will the repair it? What is the work is being done? How much will it cost of the parts? Ask about anything and everything that you can think of.

When dealing with auto repair estimates, ensure he itemizes labor costs as well as cost of parts. This makes it easier when you need to compare their quote with another one. The parts should cost about the same, so you are really comparing the cost of the service.

This can prevent your car safe from things like slush and slush. These are necessary during those winter and rainy seasons.

Ask as many questions as you deem necessary when getting your car. Any reputable company worth its salt will gladly answer your questions.

Find a technician that’s familiar with the make and model of your vehicle. Ask whoever will be responsible for the repairs if they have experience with your make and model of vehicle.

Tire wear can avoid if your tires get rotated on a regular basis. Your tires need to be rotated after every 6000 miles; however, however this is subject to change depending on your vehicle. Get high-quality tires to avoid them having trouble with wear.

You need to fully understand what your mechanic plans to do before agreeing to hiring them. Ask him how much that will be.

It is important not to neglect your car. Learning simple maintenance techniques will help you save money. Remember these tips when you feel like something’s wrong with your car.